Toy Emporium at Webbs, Wychbold
We are excited to announce the opening of our brand-new toy department, Webbs Toy Emporium (located on the old aquatics floor next door to Lakeland). This brand-new department is a bright, immersive and inspiring space, where creativity and adventure take centre stage.
More than simply a retail zone, the Toy Emporium aims to feel like stepping into a storybook. Inspired by much-loved children's tales, including Willy Wonka, Rapunzel, Mary Poppins, Snow White and James and the Giant Peach, the space is brimming with storytelling touches and creative corners designed to spark wonder, joy and discovery. Children can explore a world of imaginative play through a series of features - from a giant rocket ready for intergalactic adventures, to a castle where little ones could imagine themselves as their favourite storybook heroes.
The "Mirror, Mirror on the Wall" area invites children to try on costumes inspired by Snow White, while a Willy-Wonka style wall, Mary Poppins inspired skyline, cosy tree nook and play tunnel all add to the magic of this playful, story-filled space.
Spanning 344 square metres, the Toy Emporium offers an extensive range of toys, games and collectibles all carefully curated to inspire creativity, imagination and fun. Visitors will discover a hand-picked selection of exclusive and trending brands, eductional and sustainable toys, and interactive displays that bring play to life - perfect for curious minds. Top brands include LEGO, Jellycat, Connetix and Brio alongside fan favourites such as Paw Patrol, Pokemon, Squishmallows, Disney Stitch, Hot Wheels and Tonies.
Categories include:
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Construction toys that spark innovation and problem-solving.
- Arts & Crafts sets that encourage imagination, practical skills, and confidence.
- Dress-Up & Role-Play toys that promote critical thinking & social development.
- Action figures to inspire storytelling and imaginative play.
- Collectibles for children and adults who love to express their interests and build lasting collections.
- Plush toys that provide comfort, companionship and emotional development opportunities for younger children.
- Seasonal favourites to keep playtime fresh, with timely favorites that reflect the latest trends.
Webbs Toy Emporium is the go-to destination for fun, unique and imaginative toys and gifts - offering a one-stop shop for children (...and grown-ups!) of all ages.
