Flora Fields - Pick-Your-Own (PYO) Dahlias
Location: Webbs, Wychbold
Date: From Saturday, 15th August - early October 2026
Time: Entry every hour from 10:00 am - 2:00 pm
Free entry for Clubcard Loyalty Members
Enjoy complimentary admission when you show your valid Webbs Clubcard at entry - join here.
General admission (non Clubcard):
Entry only: £6 Adult, £3 Child (3-16 years), babes in arms free
Entry + Bouquet: £20 (10 stems)
Entry + Centrepiece: £30 (20 stems)
Entry + Showstopper: £85 (80 stems)
Child Entry + Posy: £9.50 (3-16 years + 5 stems)
Pick-Your-Own Dahlias
Flora Fields, our pick-your-own (PYO) dahlia field at Webbs, Wychbold, returns this summer for its third year, showcasing an extraordinary collection of more than 5,000 dahlias in full bloom, featuring over 60 gorgeous varieties.
Enjoy a two-hour session strolling through vibrant rows of flowers, hand-picking your favourite stems and creating your own beautiful bouquet. Choose from the Bouquet (10 stems), the Centrepiece (20 stems), or go big with the Showstopper (80 stems) for the ultimate floral arrangement. Or, if you prefer to simply soak up the beauty, we offer entry-only tickets too.
Photo opportunities
Snap the moment beneath our floral archway, beside the iconic bright pink tractor, or wandering through rows of vibrant blooms.
Relax
Unwind after your dahlia pick in our fairy-lit chillout tipi - settle in on the hay bales and soak up the atmosphere.
Pre-order a picnic
Make your visit extra special with a picnic amongst the flowers. Pre-order online from our freshly prepared brunch boxes or sweet and savoury grazing options, perfectly paired with our curated drinks selection.
New this year, our brunch box is packed with favourites - fresh berries, citrus, mini pastries, yoghurt, granola and a drizzle of honey. Prefer something classic? Enjoy a traditional cream tea or indulge in strawberries and clotted cream. For the full menu, please see our FAQs below or click through to the menu after choosing your entrance tickets.
Sip and savour with everything from British Polo Gin & Tonics and chilled prosecco to rosé, local ales and lagers, low-alcohol options, and refreshing soft drinks like elderflower presse and cloudy apple. Teas, coffees, and still or sparkling water are also available on the day from our Airstream.
Hire a picnic hamper
Add a touch of luxury with a premium picnic hamper. Pre-book alongside your food and enjoy a beautifully styled basket and plush blanket - perfect for relaxing amongst the blooms.
(Please return all hired hampers and blankets to the Flora Field hut before you leave.)
Book
Book your entry and PYO tickets and picnics here.
Webbs Clubcard members go free! Not yet a member? Join here.
The Flora Fields Experience:
Make the most of your time at Flora Fields with a choice of additional bookable experiences. Whether you’re marking a special occasion, craving a moment of calm, or simply want to soak up the surroundings in style, there’s something here to make your day even more memorable.
Luxury Horsebox Hire
Celebrating something special? Book the private luxury Flora Fields Horsebox for a more exclusive experience - ideal for toasting with friends and family, while enjoying sweeping views of the dahlia field. Available to book here.
Flora Fields Tipi Events Programme - 2026
Our Flora Fields tipis have expanded for 2026, and we’re delighted to return with a carefully curated programme of inspiring events, masterclasses and workshops - all set within our beautiful tipis overlooking the dahlias. We're pleased to launch the first wave of additional tipi events below, with more exciting experiences still to come. Stay tuned for further announcements.
Featured events:
- Floral Masterclass with Anna Brian from Flowers by Anna Brian
Taking place from Sunday, 16th August - book here. - Sunset Yoga with Sophie (from Sophie Ward Wellness)
Taking place from Wednesday, 15th July - book here. - Sunset Sound Bath with Shelly (from SoundsOmazing)
Taking place from Friday, 21st August - book here. - Family Disco in the Dahlias
Saturday 12th September - book here. - Disco in the Dahlias
Saturday 12th September - book here. - Floral Masterclass with Hannah Walker from Bride & Bloom
Taking place from Friday, 21st August - book here. - Autumn Release Mindful Movement and Sound Bath
Sunday 20th September - book here. - Autumn Dahlia Centrepiece Masterclass with Anna Brian
Sunday 20th September - book here. - The Art of Dahlias with Jonathan Moseley
Saturday 3rd October - coming soon. - Charity Dahlia Dig Up
Sunday 1st November - book here.
About Flora Fields
Flora Fields was inspired by Louise Webb’s fond memories of picking flowers with her daughter. When her daughter Flora was little, she would enjoy pottering with her, gathering tulips, alliums, peonies, sweet peas and dahlias to sweetly scent their home. Now families and friends can enjoy the same experience on a much larger scale.
Come and join us this summer and enjoy the beauty of over 60 dahlia varieties, all lovingly hand-grown by Louise and the team at Webbs. And just a short walk away from Flora Fields, you’ll find our award-winning restaurant, garden centre, and gift shop. Don't forget to take a peaceful wander through our tranquil Riverside Gardens while you're here.
FAQs
Flora Fields is located at Webbs, Wychbold, in Worcestershire. Find our full address here. You’ll find the field at the far end of the carpark, directly opposite the main store. When entering the carpark, keep right and you will see the field on your right. For detailed directions find us on Google Maps here.
Yes, free parking is available on site.
There are a variety of ticket options starting from £6 for adult general admission to the field, as well as a choice of ticket options available for the PYO experience, depending on how many stems you would like to cut.
- Entry only £6 Adult, £3 Child (3-16 years), 0-2 years free
- Adult entry + Bouquet £20 (10 stems)
- Adult entry + Centrepiece £30 (20 stems)
- Adult entry + Showstopper £85 (80 stems)
- Child Entry + Posy £9.50 (3-16 years + 5 stems)
We’ll also be hosting a variety of additional ticketed events within Flora Fields, including floral masterclasses, yoga, live music and movement. These must be booked separately and are not included in your general entry or Pick-Your-Own ticket. For full details and booking information, please visit our What’s On page.
Yes. Webbs Clubcard members enjoy free entry to Flora Fields all season long - no booking required. Just show your Clubcard on arrival for scanning. Each person entering free of charge must have their own Webbs Clubcard.
Clubcard members can pay on the day for PYO flowers. If you wish to pre-book entry in order to add a picnic option, call our customer hub team on 01527 860000 and have your membership number ready.
Exceptions apply. Free entry does not include Bank Holidays or special events.
Not already a Clubcard member? Sign up here.
Yes, create an account with your email address through our events portal here.
We aim to make our events as inclusive and accessible as possible. However, please note that the paths through the dahlia field are grass-covered and approximately one metre wide. While some narrower wheelchairs and mobility aids may be able to navigate them, the terrain may not be suitable for all visitors with accessibility needs.
Yes, we recommend you bring your own bucket to hold your cut dahlias and to transport them home in. We will supply you with water.
Yes. Make your visit extra special with a picnic amongst the flowers. Pre-order online from our freshly prepared brunch boxes or sweet and savoury grazing options, perfectly paired with our curated drinks selection.
Menu Options
Brunch Box for 1 £14.99
Children's Cheese, Chicken or Ham Lunch Box £7.69
Dipping Box for 1 £13.59
Grazing Box for 1 £14.99
Grazing Box (veggie) £14.99
Strawberries & Cream £5.49
Webbs Cream Tea £5.99
Pre-ordered food and drinks will be provided in a paper picnic bag. Picnic baskets, including a wicker basket and picnic blanket, can be pre-ordered with your food and drinks.
Yes. Our Flora Fields horsebox is available for private hire for up to six people, with a food and drinks service available. Book here. Please note that you will still need a valid Flora Fields Entry / PYO ticket to enter for the Horsebox Hire, on the date and time chosen.
We are offering a new and exciting line-up of inspiring events and workshops, hosted in our charming Flora Fields tipi, nestled amongst the dahlias. Join us for a mix of floral artistry, music and movement, including floral masterclasses, sunset yoga, sound baths, disco events and dahlia workshops. See the featured events list above for dates and booking links.
Q. I’ve booked a Floral Masterclass at Flora Fields and would like to pre-order a picnic to enjoy before or after the class. How can I do this?
A. You can pre-order your picnic by calling our Customer Service team on 01527 860000. They’ll be happy to take your food order and help you arrange everything for your visit.
Unfortunately, no dogs are permitted inside the dahlia field, except for assistant dogs.
We’re delighted to be able to offer freshly cut dahlias to regional florists and independent flower shops, from mid September onwards, subject to availability. If you’re interested in placing an order or finding out more, please email us at [email protected].
